Africa Tissue Paper Market Size Projected to Exhibit Growth Rate at 7.23% CAGR During 2023-2028

IMARC Group's report titled "Africa Tissue Paper Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028". Offers a comprehensive analysis of the industry, which comprises insights on the Africa tissue paper market trends. The Africa market is expected to exhibit a growth rate (CAGR) of 7.23% during 2023-2028.

Factors Affecting the Growth of the Africa Tissue Paper Industry: 

  • Rapid Population Growth and Urbanization:  

At present, Africa is experiencing rapid population growth and urbanization trends. As more people migrate to urban areas in search of better opportunities, the demand for convenience and hygiene-related products, including tissue paper, is on the rise. Urban dwellers in households and businesses prefer the practicality and cleanliness that tissue paper products offer. This demographic shift creates a substantial and growing customer base for tissue paper manufacturers, driving increased production and sales across the continent. This demographic shift also fosters competition among tissue paper manufacturers, prompting innovation in product quality and affordability to meet the evolving needs of the expanding urban population in Africa. 

  • Changing Consumer Lifestyles:  

Changing consumer lifestyles in Africa play a crucial role in fueling the growth of the tissue paper market. With increasing disposable incomes and a growing awareness of health and hygiene, consumers are transitioning toward Westernized habits that include the use of tissue paper products for personal and household hygiene. This shift is spurred by a heightened desire for convenience and improved sanitation, making tissue paper an essential part of daily life. As these trends continue to evolve, the tissue paper market responds with a wider range of product offerings and increased market penetration. 

  • Rising Economic Development and Retail Expansion:  

Economic development in Africa has led to the rapid expansion of modern retail channels, such as supermarkets and convenience stores. These retail outlets provide a wide array of tissue paper products and make them easily accessible to consumers. As economies on the continent grow, so does the retail infrastructure, ensuring the availability and affordability of tissue paper products. This, in turn, encourages consumers to incorporate tissue paper into their daily routines, further augmenting the product demand and market growth. The synergy between economic development and the rapid expansion of the retail sector is stimulating the tissue paper market in Africa. 

Leading Companies Operating in the Africa Tissue Paper Industry: 

  • Kimberly-Clark Worldwide Inc.
  • Must Paper Industries
  • Nova Papers (Pty) Ltd.
  • Procter & Gamble SA (Pty) Ltd (Procter & Gamble Company)
  • Sappi Southern Africa Limited
  • Twinsaver Group
  • Universal Paper & Plastics.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/africa-tissue-paper-market/requestsample

Africa Tissue Paper Market Report Segmentation: 

By Product Type: 

  • Facial Tissue
  • Paper Towel
  • Paper Napkin
  • Bath and Toilet Tissue
  • Wrapping Tissue
  • Others

Facial tissue represented the leading segment due to its widespread use for personal hygiene and convenience. 

By Raw Material: 

  • Woodfree Pulp
  • Wood-containing Pulp
  • Recovered Paper

Based on the raw material, the market has been divided into woodfree pulp, wood-containing pulp, and recovered paper. 

By Distribution Channel: 

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Departmental Stores
  • Online Stores
  • Others

Supermarkets and hypermarkets represented the largest segment as they offer a wide variety of tissue paper products and convenient shopping options. 

By Application: 

  • Residential
  • Commercial

Residential held the majority of the market share owing to the high demand for tissue paper in households for personal and domestic hygiene purposes. 

Country Insights: 

  • South Africa
  • Nigeria
  • Egypt
  • Algeria
  • Kenya
  • Others

Country-wise, the market has been segregated into South Africa, Nigeria, Egypt, Algeria, Kenya, and others.  

Africa Tissue Paper Market Trends: 

The Africa tissue paper market is primarily driven by the increasing hygiene awareness and changing consumer preferences. Apart from this, a rising middle-class population with higher disposable incomes is leading to greater consumption of tissue paper for personal and household use, thus fueling market growth. Moreover, rapid urbanization and the expansion of modern retail channels have made tissue paper products more accessible to consumers. Furthermore, susbtantial investments in manufacturing and distribution infrastructure that improve supply chain efficiency are supporting market growth. 

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARCs information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the companys expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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