Menswear Market Analysis, Recent Trends and Regional Growth Forecast to 2024-2032

IMARC Group's report titled "Menswear Market Report by Product Type (Trousers, Denims, Shirts and T-Shirts, Ethnic Wear, and Others), Season (Summer Wear, Winter Wear, All-Season Wear), Distribution Channel (Supermarkets and Hypermarkets, Exclusive Stores, Multi-Brand Retail Outlets, Online Stores, and Others), and Region 2024-2032". The global menswear market size reached US$ 593.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 948.4 Billion by 2032, exhibiting a growth rate (CAGR) of 5.2% during 2024-2032.

Factors Affecting the Growth of the Menswear Industry:

• Influence of Social Media and Celebrities:

Social media platforms and celebrity endorsements are influencing men's fashion choices, shaping trends, and escalating the demand for trendy menswear items. Moreover, celebrities and influencers often set style benchmarks that many men aspire to emulate. When these public figures showcase particular brands or styles, they can instantly spike interest and sales. Moreover, social media platforms such as Instagram and Pinterest serve as vast repositories of fashion inspiration, where men can discover and follow the latest trends and see how they are styled by others around the world. This exposure informs men's fashion decisions and encourages them to experiment with new looks and brands, significantly impacting consumer behavior and preferences in the menswear market.

• E-commerce Expansion:

The proliferation of online shopping platforms has significantly impacted the menswear market by making it easier and more convenient for men to explore and purchase a wide array of clothing options. Moreover, the shift toward e-commerce allows consumers to access numerous brands and styles that might not be available in their local stores, enhancing their ability to personalize their wardrobes. Besides this, online platforms often offer detailed product descriptions, customer reviews, and virtual fitting tools that help reduce the uncertainty associated with online shopping. These features increase consumer confidence in purchasing menswear online, contributing to the expansion of the market.

• Growing Awareness of Personal Grooming:

There is a growing recognition among men about the importance of personal grooming and dressing appropriately for different occasions, which has led to increased demand for menswear products. Additionally, the increasing awareness due to the cultural shift toward valuing appearance and presentation in personal and professional contexts is contributing to the market growth. As men become more conscious of their image, there is a heightened interest in fashion items that offer style and functionality. Furthermore, retailers and brands are responding to this trend by expanding their menswear lines to include a broader range of styles suited for various lifestyles and occasions, from formal wear to casual and athletic attire.

Leading Companies Operating in the Global Menswear Industry:

• Adidas AG
• Burberry Group Plc
• Gap Inc
• Giorgio Armani S.p.A
• H&M Hennes & Mauritz AB,
• Kering S.A.
• Levi Strauss & Co.
• Nike Inc.
• Prada S.p.A.
• PVH Corp.
• Ralph Lauren Corporation
• Zara S.A. (Industria de Diseño Textil, S.A.)

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/menswear-market/requestsample

Menswear Market Report Segmentation:

By Product Type:

• Trousers
• Denims
• Shirts and T-Shirts
• Ethnic Wear
• Others

Shirts and T-shirts represent the largest market segment owing to their versatility, wide appeal, and constant demand across various occasions.

By Season:

• Summer Wear
• Winter Wear
• All-Season Wear

All-season wear holds the largest market share, as it caters to consumers' year-round needs, offering practicality and value.

By Distribution Channel:

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others

Exclusive stores dominate the market, providing a personalized shopping experience and showcasing premium offerings. 

Market Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Global Menswear Market Trends:

At present, the increasing awareness of environmental issues has led to a growing demand for sustainable and eco-friendly menswear options. Consumers are seeking clothing made from organic materials, recycled fabrics, and ethically sourced materials. Moreover, men are gravitating toward elevated casualwear options that offer a balance between sophistication and comfort. It includes tailored joggers, knit blazers, and relaxed-fit shirts that bridge the gap between formal and casual attire. Besides this, the growing demand for inclusive sizing and diverse representation in menswear, reflecting the diversity of body types and cultural backgrounds is propelling the market growth. Brands that prioritize inclusivity and representation are resonating with a broader audience.

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